Case study · Web-to-print
Web-to-printProduct configuration and ordering flow for print buyers
Designed the online print-ordering journey for first-time and professional users, from product configuration through checkout, while creating 3D product assets used across the platform.
Role
Sr. UI/UX Designer
RoleScope
Figma · Blender · CLO 3D · 1 year
ScopeTools
Figma, Blender, CLO 3D, Photoshop, Illustrator
Tools01 Context
Who, why, and what
01 ContextPrint buyers needed a clearer path from choosing a product to configuring it and placing an order.
Designed forFirst-time and professional print buyers
02 Problem
What needed to change
02 ProblemPrint options, product details, previews, and checkout had to make sense to both first-time buyers and experienced customers.
03 Approach
What I did
03 ApproachI followed the ordering journey from product selection to configuration, looking for places where choices, pricing, or previews became unclear.
- Simplified the product configuration journey for different levels of print experience.
- Connected product options, previews, pricing, and checkout into one continuous flow.
- Created 3D product assets in Blender and CLO 3D for clearer product visualization.
04 Solution
What shipped
04 SolutionA more continuous print-ordering flow, supported by accurate 3D product previews and clearer decisions at each step.
Improved ordering flow and reduced support questions from customers
05 Reflection
What stayed with me
05 Reflection