About

A designer who connects product logic, visual craft, and practical delivery.

I lead UI/UX, brand, motion, and design-system work for complex web, mobile, and desktop products across global client teams.

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The path

Motion first, then product

Ten years in, the thread is the same: make complex things clear.

I started in motion graphics in 2016 at Cooldown Motion Pictures, animating and editing for 55+ client projects. That work taught me timing, storytelling, and how to explain a change in a few seconds.

From 2019 at Biztech Consulting & Solutions I moved from campaign visuals and 125+ explainer videos into product design, working across real estate, eCommerce, travel, influencer marketing, and field-service products. Since March 2025 I lead a team of five designers across roughly ten client projects a month, owning the component libraries, tokens, documentation, and governance behind them.

How I work

Six principles behind the work

Product thinker

I start with the problem, the people affected by it, and the decisions the product needs to help them make, using interviews, workflow mapping, and usability feedback to find the real constraint first.

Visual craft

I bring UI, brand, motion, and 3D thinking together so complex products feel clear and considered.

Systems builder

I create reusable components, tokens, documentation, and governance that help teams move with consistency.

Interaction clarity

I turn complicated flows into understandable steps, clear states, and decisions people can make with confidence.

Motion & 3D

I use motion and 3D where they explain a product, a configuration, or a change better than static screens alone.

Team & engineering partner

I stay close to engineering through prototypes, annotated handoff, and design QA, and help the team align around the work with feedback that keeps quality steady from direction through delivery.