Two-sided influencer marketing marketplace for brands and creators

A two-sided marketplace needed clearer navigation and campaign workflows for both brands and influencers.

Designed forBrands creating campaigns and influencers managing opportunities

Brands and influencers were using the same marketplace but arriving with different goals, language, and campaign tasks.

I separated the needs of both sides of the marketplace and used those differences to clarify navigation and campaign management.

• Mapped the different goals and workflows of brands and influencers.
• Clarified navigation so campaign creation and management were easier to follow.
• Improved the perceived speed of the product across the main marketplace workflows.

Two-sided products work better when each side feels understood without making the shared marketplace feel fragmented.