Case study · United Kingdom
United KingdomWebsite redesign for a UK promotional merchandise brand
Redesigned the Bounce Creative Designs storefront from client brief to coded prototype: home, category listing, and product detail pages on a two-colour system with card-free layouts, audited and fixed to WCAG 2.2 AA.
Live pages
Role
Design Lead
RoleScope
5 page templates · WCAG 2.2 AA · Coded prototype
ScopeTools
Figma, HTML, CSS, Illustrator
Tools01 Context
Who, why, and what
01 ContextA UK promotional-merchandise brand whose clients include Virgin Atlantic, Coca-Cola, and Amazon needed a cleaner, more modern storefront.
Designed forCorporate buyers and the Bounce Creative team
02 Problem
What needed to change
02 ProblemThe existing site leaned on boxed, card-heavy layouts and a crowded palette, so a large catalogue felt busy rather than confident.
03 Approach
What I did
03 ApproachI worked from the client's direction — clean, bold, modern, no cards, no dark theme — and their annotated reference pages, then made the coded prototype the source of truth for the Figma build.
- Translated the client brief and annotated reference pages into a clear layout direction.
- Designed a small page system for home, category, and product detail experiences.
- Built and audited the prototype against WCAG 2.2 AA before handoff.
04 Solution
What shipped
04 SolutionA restrained palette with one accent for actions and one reserved eco green, a card-free section rhythm, and five coded pages: home, category listing, and three product details.
Home, category, and product templates delivered as a WCAG 2.2 AA-conformant coded prototype, with brand and home-page guidelines handed to the client.
05 Reflection
What stayed with me
05 Reflection