Case study · USA

Wholesale electronics eCommerce for a catalogue of 100+ subcategories

Designed the storefront UI and category templates for a large catalogue of cables, connectors, and networking products across seven main categories and more than 100 subcategories.

Role

Sr. UI/UX Designer

Scope

Magento · Figma · Team of 3 · 2 months

Tools

Magento, Figma, Photoshop, Illustrator

01 Context

Who, why, and what

A large electronics catalogue needed one storefront that could serve both retail and wholesale buying behaviors.

Designed forRetail shoppers, wholesale buyers, and institutional accounts

02 Problem

What needed to change

A deep technical catalogue had to support quick retail purchases as well as bulk ordering and quote requests.

03 Approach

What I did

I looked at how people navigated more than 100 subcategories and where retail and wholesale needs diverged.

Structured category and product patterns for a deep catalogue of technical products.
Designed one storefront to support both retail checkout and wholesale purchasing needs.
Added bulk quick-order and quote-request flows for institutional accounts.

04 Solution

What shipped

A shared storefront with clearer category patterns, standard checkout, bulk quick-order, and quote-request flows.

Clearer category templates with standard checkout, bulk quick-order, and quote-request flows

05 Reflection

What stayed with me

Good eCommerce structure is especially important when the catalogue is technical: people should spend their time choosing products, not decoding the site.